Nowadays, the Japanese word “Kawaii” has been officially recognized internationally and used in many studies. Fashion is one of the top industries that is seems associated with “Kawaii” in Japan. This work focuses on Kawaii fashion that can be observed at Harajuku, the place that is popular for teenagers in Japan to show off their outfit coordination. Japanese Lolita is a unique fashion style that can be seen at Harajuku. It is empirically known for some distinct features such as the usage of pastel color. However, the style has never been objectively clarified yet. In this study, we objectively clarify the Lolita fashion style using color feature extraction method, i.e., the calculation of Colorfulness and the dominant color in the HSV color space.（pp.623-633）
Peeraya Sripian, Keiko Miyatake, Tipporn Laohakangvalvit, Michiko Ohkura
