In this study, we aimed to clarify the positioning of kawaii fashion styles and luxury fashion brands within the multidimensional luxury fashion space.
The results of our similarity analysis highlight the comparative positioning of kawaii fashion styles relative to luxury fashion brands, providing deeper insights into how kawaii fashion can potentially establish itself within the luxury fashion market. These findings offer valuable guidance for future directions in the fashion industry.
Tipporn Laohakangvalvit, Peeraya Sripian, Keiko Miyatake, Michiko Ohkura
