In this work, we analyzed the usage of four pink colors, pale pink, purplish pink, strong purplish pink, and strong pink, in five Kawaii fashion styles. We calculated the distance to each pink color from the dominant colors for each fashion style. The large differences of distances to strong pink and pale pink indicate the characteristics of each fashion style toward the usage of pink in clothing design. The results suggest that strong pink could be a universal pink color that can be used in the product or fashion design.(Peeraya SRIPIAN , Keiko MIYATAKE , Tipporn LAOHAKANGVALVIT and Michiko OHKURA)