その他の研究業績等に関する事項

基本情報

氏名 宮武 恵子
氏名(カナ) ミヤタケ ケイコ
氏名(英語) Miyatake Keiko
所属 大学 家政
職名 教授
researchmap研究者コード
researchmap機関

翻訳書、学会発表、講演、作品等の名称

The relationship between preferences in pink colors and fashion taste ーComparison between trends in 2020 and 2021ー

単・共の別

共著

発行又は発表の年月

2022/03

その他の分類

学会発表

発行所、発行雑誌等又は発表学会等の名称

International Society of Affective Science and Engineering(ISASE)2022

概要

Kawaii is a Japanese cultural uniqueness that attracts attention around the world. In this study, we focused on pink as a typical kawaii color. Similar to our previous study in 2020, we selected four pink colors and used in our questionnaire to collect data about most kawaii and most favorite pink colors as well as the behavior in using pink products including clothing and makeup. We compared the questionnaire results between 2020 and 2021 to clarify similarities and differences between these two years. As the results, we clarified the pink color that have constant trend over time and the one that tends to be influenced by annual trend. The results suggest that different pink colors may give different impressions according to the annual trend which contributes to the fashion industry.(Tipporn Laohakangvalvit, Keiko Miyatake, Peeraya Sripian, Michiko Ohkura)