In this work, we compared the Colorfulness distribution of seven luxury brands based on collection and Kawaii / typical style. We collected the image data to create the luxury fashion database, separated into the brand’s typical and Kawaii styles. The analysis result showed that although some differences in Colorfulness distribution can be observed between Kawaii and typical fashion style, the Colorfulness alone may not be used to distinguish the Kawaii styles from the typical styles of luxury brands. When investigate further, we found that shape / silhouette is often used only, or together with color in the judgement of Kawaii. This finding suggests that it is worth to further investigate also in shape / silhouette and how these indexes found in Kawaii styles of the luxury brands could be different from the domestic apparel brands.
Peeraya SRIPIAN , Keiko MIYATAKE , Tipporn LAOHAKANGVALVIT and Michiko OHKURA
