In this work, we objectively compared various Kawaii fashion styles that can be observed in Japan. We compare 5 styles of Kawaii that we have collected in previous works: “Classic Retro Doll,” “Orthodox Pretty and Cute,” “Street Kawaii,” “Harajuku-type Kawaii,” “Lolita,” Additionally we also include the Japanese luxury brand Tomo Koizumi because the brand often uses puffy clothing designs. To compare these styles objectively, we compare the relative puffiness of the outfit when compared to the wearer’s body figure and we define this value as an outfit’s puffiness index. In our comparison we found that it correctly identifies “Lolita” and Tomo Koizumi as being significantly puffier than the other styles, and correctly identifies the similarities between the “Classic Retro Doll” and “Orthodox Pretty and Cute” styles. However, we also discovered unexpected lack of variance when comparing “Harajuku-type Kawaii” to “Street Kawaii.” (Yoshitsune Ito, Keiko Miyatake, Tipporn Laohakangvalvit, Michiko Ohkura, Peeraya Sripian)
