This study aims to examine internal and external motivations underlying Taiwanese farmers’ willingness to transition to organic farming. The empirical analysis is based on a multinomial logit model and suggests that internal motivations, particularly those related to personal skills and educational background, form the foundation for considering organic farming. However, external motivations, especially environmental considerations, play a supportive yet crucial role in reinforcing this decision.
DOIhttps://doi.org/10.5874/jfsr.24.31.4_19
